Collaboration & Conversation: Working with Publishers in Canada (eBound)
Michael Ciccone, Director, Collections, Hamilton Public Library
Christina de Castell, Director, Resources & Technology, Vancouver Public Library
Tricia McCraney, Consultant & Project Manager, Tricia McCraney Consulting
Lots of conversations from 2011 -2013 between libraries and publishers around eContent.
Publishers from the larger Canadian independent publishers, eBound, and the libraries. They began presenting at each others conferences — Association of Canadian publishers, ex. Saw they all had common ground. Canadian Urban Libraries rep on Booknet. Regular collaboration with publishers now on a regular basis.
Hot topics: Readers’ Advisory, MARC vs. ONIX, pricing, buying, and promoting Canadian books and authors. Conversations around licensing, access, what had been working in previous years of library digital content purchases.
Publishers weren’t aware of how much libraries were providing readers’ advisory and book promotion services. Distributors became in-between w libraries & publishers — no longer as close of a relationship.
eBook usage and increase of content has increased greatly from 2011-2013.
eBook revenue very little for the most part.
Reasonable terms: MOU
- one copy per user
- 40 circ cap
- bundles of content
- negotiate archival separately
eBook lending pilot
- Canadian publishers were concerned with discoverability — that was their number one concern
- Also, build more direct relationship with libraries (diminishing role of vendor in terms of selection and marketing of titles).
- Make titles discoverable — and visible.
- Greater control over pricing and terms; for publishers, ebook vendors are controlling the pricing and terms. A few key players were dominating things. Canadian publishers wanted to work more directly with libraries.
- Seamless patron experience.
- New technology solution — RFP to launch this — new platform
- competitive market
- lots of established vendors
- need to integrate w existing vendors
- high rate of innovation and flux in the market
- RFI in June 2012
- RFP in March 2013
- VEndor selection in June 2013
- Negotiations through November 2013
Negotiations were very difficult. End with the successful and now unsucessful vendor. Rather than going to the next vendor from the RFP, they ended the RFP process and explored other alternatives, instead. They wanted to focus on Canadian content…
There was a lot of disappointment, but decided to change course. That meant the need to partner with existing vendor to offer a limited time sale, collections of Canadian eBooks, May-June 2014, identify what libraries have and what they need.
What they learned, they were working in a competitive environment, and waited too long. RFI set back significantly. Negotiate with 2 vendors at once.
Publishers + Libraries — enjoyed working together
- Learned a lot talking to each other
- Learned they had a lot in common
- Growing respect and admiration
- Simplify the process
- Trust your gut(s) –> including following the red flags
- it’s okay to admit that it’s just not working
- Future collaboration opportunities (including with existing vendors)
- ReadersFirst Project
Local Music Project from Iowa City Public Library
Jason Paulios, Senior Librarian, Adult Services, and Brent Palmer, Coordinator, Information Technology, Iowa City Public Library
Iowa City works with local musicians to license their music and distribute the music to Iowa City PL card holders for 2 years. Packaged deals (missed the pricing). 140 albums from over 100 artists.
UNESCO City of Literature. College town. Local music scene.
Director saw lots of local musicians, wondered why lots of music was being bought outside the area, but local musicians weren’t getting known. Started asking local musicians if they wanted the libraries
Partnerships that support community and build community. Local bar scene and local artists and local musicians partnerships.
Innovative PatronAPI connector
Complicated upload, MARC, metadata, audio files, admin app, etc.
- built in-house
- FLAC files are ripped and stored on a local server; album is cataloged
- App pulls MARC fields and populates admin web form (creates bib record)
Web form, tracks, titles, web-editing form. Cover image pulled in as well.
App stores this metadata in XML for web display and adds metadata to song preview clips and ZIPs and App generates song previews.
Ideas & Lessons — fast turnaround on the project
- Lifetime distribution contract option vs 2-year contract option — musicians not really interested in contracts.
- Mobile User Solutions — streaming player; mobile apps — iOS struggles with ZIP. Android a bit better, but still not intuitive for average user. Also, no renewal or checkout again. Circ doesn’t match up on usage. Streaming could help on this (but would require rewrite of contract again)
- Promotion — staff resources not there yet. Bar coasters may be a simple way to promote the service
- Collaborations: commissioning unique works; selection committee — recording studio partnerships.
- Other Local Music Projects: sharing code & best practices
What will your project look like?
- What can others do? Lots of libraries looking into this.