Tony Medrano, President & Megan Vizzini, VP of Sales, Boopsie
People Spend Most Time on Mobile Devices: 2010, 1/2 hr/day, 2015, 2.8 hrs/day
90% of users’ mobile device time spent “in apps”: native apps vs mobile websites.
- Using whatever works better on the situation at hand.
- Apps can be configured to meet needs; website harder.
- Apps are targeted toward specific purpose (quick)
Are apps a trend, monthly usage? — large growth
- Usage only growing
- 87% of millennials always have their smartphone at their side, day and night (March 2015, CMO)
- 65% of US smartphone users check their phones within 15 mins of rising & 64% check their phones w/i 15 mins of going to bed (March 2015, CMO)
- Smart-phone dependent — only device: young adults, ages 18-29, are more likely (15%) than other age groups to be smartphone-dependent (April 2015, Pew)
- Use of mobile devices is only increasing
Why are User Trends Important?
- You decide whether to ride the wave or battle mother nature
- Every click or choice matters: Less = More
- Increase engagement with your community by making your library an ICON on your patron’s home screen
Mobile Strategy Best Practices
- mobile strategies are very unique to your community
- community outreach
- easy for staff to implement & maintain
- increase usage of expensive subscriptions
- keep operating costs down
- protection from quick tech changes — scalability & apply to future tech changes
- solution to patrons on mobile devices
- use & build library’s brand in the community
Single App –> Digital Resource Usage Increases by 35%+
Unique Challenge: Small & Rural Libraries
- Nearly 80% of libraries in libraries in the US are classified as small libraries (serving community under 25,00)
- Often not staffed with a team of technology professionals
- Can be geographically dispersed communities with small budgets, limited staff and hours
- Balance the needs of the community
- Look for a flexible solution with complete wraparound support
- How are vendors helping small libraries? How should they be helping?
- Unique challenges: small staff (1-2); tiny budgets; spotty broadband; vendor products are pushed at large libs
Apps for all types of libraries, because users use all types of libraries
Recommendations for developing your strategy
- Establish your broad goals regarding mobile:
- better reach certain communities;
- increase circ
- increase engagement
- Identify your target audiences and their needs
- expand beyond current library users
- Define your ROI expectations and continuously measure
- circs/card holder
- new card holders acquired
- increase in % of pop served that uses library per mo
- reduction in cost per circ
- increase in library use by a specific demographic (age, language, use of resources)
Why did your library implement an app? Apps here to stay; no longer a trend
- patron demand
- going mobile wasn’t so much a choice, but a necessity
- majority of our patrons were using smartphones for everything
Has usage and circ increased since implementing your (Boopsie) app & by how much?
- Electronic resources — up 20% since advent of mobile app — Pasadena PL
- Overall circulation up 11% — Hancock Co. PL
Boopsie’s Axis ILS service (I think that was right) — passes credentials through to different providers.