A New Use for Social Media

Note: I normally don’t use the blog to write about my personal life (well, except for the Daily Twitter Digest that’s generated). But since this is connected to social media and to my library friends online, it has its place here.

The backstory

I am a social media addict. Not in the foursquare sense or the I have thousands of friends or followers. No, I’m a social media in the sense that I’ve built an online network of friends. On Twitter, most are librarians or educators, but some are from other professions. I’ve met a few of these people in person; most I haven’t and never will. On Facebook, it’s a hodge-podge of family, friends I grew up with, college friends, work colleagues, other librarians, and other random people in my crazy network. Listening to Malcolm Galdwell’s The Tipping Point made me realize I’ve got multiple circles of friends, which is a possible explanation for how I can run into someone I know in just about any situation or quickly connect a new acquaintance with someone I know. It’s pretty crazy. But that’s not the point of this post. Continue reading “A New Use for Social Media”

Analyzing, Evaluating and Communicating the Value of Web Presence

Michael Porter and Amanda Clay Powers

don’t let “that’s the way we’ve always done it” or “we are too busy” kill our libraries.  –Michael Porter.

Michael’s part

ROI: What it is. What it is for libs. Why you care/don’t need to care.

Slides will be online later.

Case to invest staff time, see Oliver Blanchard’s site (business community leader), smroi.net

“Social media is just a spoke in the wheel.” –Jason Falls, www.socialmediaexplorer.com

Create your goals, then measurable objectives, then strategies to met the objectives, then tactics to accomplish the strategies. –Jason Falls.

Video: Social Media ROI: Socialnomics

Delicious Resources

See, ROI can be pretty COOL….can tell a story. “there really is no way to calculate Social Media ROI through an equation…”

There are low-cost tools available (listed in the slides)

WebJunction studies. Michael has thrown stuff together into reports over the last 18 months with lots of anecdotes about what has happened at WebJunction looking at their investment into Social Media.

Amanda’s part

There’s nothing wrong with analysis… AND the metrics are out there….

Most people see a place for Twitter and Facebook and Other Tools

But What is Your Target? What’s next

It’s about listening, building relationships, and adding value. What Barry is doing at JCCCLibrary is this. See his slides from last week for more info. He does a lot with Twitter Search & connecting with his patrons at the college.

Get your resources noticed. and see how your message is being spread.

Assessing Social Media #cil2010 – Not just about numbers, but who’s engaging with you —@carolbatt

Assessment is Blanchard’s

  • multiphase
  • multi-layered
  • process

We are peeling back layers of rich, nonlinear, exciting data we’ve never had before.

  • Are you retweeted? Who did it and why?
  • What gets “liked”?
  • What provokes comment?
  • Who’s engaging with YOU?
  • What are you doing that’s STICKY?

Create your own assessment tool.

Your ROI Story, Questions, Comments?

@JanieH tells story of library tweetups & businesses have come who use Twitter. These businesses now retweet library events that the library tweets about.

Archiving Tweets: Twapperkeeper

Can feed your Facebook stats into Google Analytics now.

Pivot Points for Change Session

Connecting the dots of information literacy with social media.

Buffy Hamilton, Internet & Schools East, April 2010.

Presentation slides

Rethinking ways we can instruct our students with information literacy.

– How do we support and scaffold students’ ability to read and write an ever-growing world of information?

– How do we adapt our pracitce as librarians to effectively cultivate informationally fluent students who will thrive in today’s society? — help them learn to analyze/evaluate information.

-Seth Godin: “when industry norms start to die, people panic. it’s difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult.”

– strategic changes are much more helpful than changing everything.

Don’t reinvent the wheel; instead, find pivot points for change.

Pivot Point #1:

Keep your traditional sources of authoritative information in your research pathfinders, but let the research topic and mode of research guide the integration of social media information sources and tools for delivering that content to help students navigate the maze of today’s information world.

– days of trusting the printed reference book has come and gone. Teachers must get their heads around new authorities.

AASL 21st Century Standards

New Resources for Authorities

  1. podcasts — students much more engaged at times if they listen or watch resources. Lots of resources now provide podcast; lots of authoritative information being delivered through podcasts.
    1. PBS
    2. CNN
    3. students weren’t just reading about situations; they were able to experience the situations.
    4. Podcasts can be a free and dynamic way to capture student interests
  2. Blogs — lots of experts blogging about issues.
    1. Homefires Blog (veterans transitioning back into mainstream civilian life)
    2. Netvibes — RSS feeds from several blogs all on one page
    3. Students prefer to read the blogs over a textbook — they are much more organic and students are engaged. Plus blogs are free; textbooks are not.
  3. Twitter
    1. #iranelection
    2. way to get current information about current issues.
  4. Youtube/video
    1. YouTube blocked at schools, use Zamzar to download and convert YouTube videos.
    2. Treasure trove of videos that are free and online and full of information that students can use and explore.
    3. Video used as a teaser; then, students really got excited about learning and researching.
  5. Google Maps/mashups
    1. taking data and putting it into map form
    2. Embassies Accepting Injured People in Iran
    3. Swine Flu Google Map
  6. RSS Feeds
    1. Librarians’ best friends
    2. Database vendors (including Ebscohost & Gale) have RSS feeds
    3. Newspapers, Twitter, Podcasts all have RSS Feeds
    4. Streams of information to push the information out to students
    5. Google News
  7. RSS Feeds/Widgets
    1. Don’t have to be an html expert to create widgets; already created for you.
    2. News, Topics, possibilities are endless

Teaching research is much more fun today, because so many tools available to teach research. Traditional research pathfinders are no longer. So many ways now to display research information in ways students will use them, and they are free

Pivot Point #2:

Keep focusing on teacher collaboration, but focus on creating conversations…

Create conversations about collaboration, leadership, and social responsibility….

  1. research wiki (wetpaint)
    1. building living textbook
    2. continually being updated and created
    3. share with other classes involved with the same project. very rich and informative discussions in class
    4. cross-collaboration with students; no more lone-wolf learner in era of testing; how do we share information & replicate what we see in the real world
  2. literature circle wiki
    1. book trailers
    2. notes on the face-to-face meetings posted to the class wiki.
    3. have follow-up discussions online through the class wiki, through comments on the discussion notes.

Pivot Point #3:

keep assesing student learning using traditinoal tools, but use alternative modes of assessment like blog to engage students in metacognition and to activiely reflect on their research strategities.

create conversation about adaptability and research strategies using blogs.

  1. research student blogs
    1. students get excited about the research. “Life changing, these two words give a perfect summary of what this project has been for me….” –student blog comment
    2. Real world experts comment on student research blogs.
    3. Students engage, think about topics, and connect with real-life experts.
    4. Learning tool not just for one research project. Blogs are a way to have a voice and get ideas out there. Ideas have value and meaning

Pivot Point #4:

Keep teaching students how to access and consume information, but place….


  1. multi-genre artifacts — can differentiate instruction & open up students who have abilities in other areas. Can learn online safety skills through these projects. Presentation Zen ideas covered.
    1. Facebook Page
    2. Voicethread
    3. Glogster
    4. Two Voice Poem
    5. Skit
    6. Song
  2. Presentation Zen: Students had to think about the content, not just regurgitate. Had to learn to connect with the audience.

Pivot Point #5:

Keep creating research pathfinders for students, but teach students how to forge their own paths for learning and building their own information portals

Learning is the process of creating own network….

www.netvibes.com/alex7586#home (student created netvibes portal)

www.netvibes.com/samonte94#General (student created netvibes portal)

Students so excited about researching and learning about their topics.


  1. Baby steps are ok.
  2. anticipate some initial pushback, from both students & teachers. –for first time students were being asked, “What do you think?” Some students were ok, some not so much.

Embrace the messiness of social scholarship and questions of authority.

  1. Rules are hard & fast now; not firm. What is authoritative. If students can articulate this, they have mastered these skills.
How do you go about getting some of these tools unblocked? Check out Buffy’s Fighting the Filter Presentation.