Writing for the Web

David Lee King, Digital Services Director, Topeka & Shawnee Co PL (TSCPL), davidleeking

Not just writing — visual web; content: images, video & words; you’re paid to write, if it’s part of your job. Responsibility.

“so let’s improve our words.”

The Problems

  1. We’re not writers, like journalists are. (not market-driven writers. Librarians like explaining, details, numbered lists. Trained to write more formally, academic writing style. Narrative format.
  2. 8 seconds to grab a reader’s attention (2013 attention span study)

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