Weathering the Virtual Library

Adriana Edwards-Johnson, Pioneer Library System @adriej

Slides

Pioneer LS serves a three-county area in central Oklahoma, outside of Oklahoma City. 11 branches and 7 information stations; information stations serve communities that are too small for a branch and provide library services like book delivery, storytimes.

VIrtual library has been around since 2006. 3 librarians who handle all the online library services & social media.

3 Days in May 2013: 5/19; 5/20; 5/31 all in the Pioneer Library System service area.

May 19: Rural communities (Cleveland and Pottawatomie counties). Library services impacted: info station; Moore, Norman & SOKC libraries closed early; staff property damage; Response: check on staff; get word out on damaged/lost material help.

Power outages in other communities.

May 20: High alert from NWS. 1st library cancellation for evening was 10:30am; city of Moore announce school evening events cancelled — we share; Virtual Library Coordinator leaves at lunch to go home; library cancellations continue early closings begin at 12:30pm; 2:19pm All PLS libraries officially closed for day. VL Coordinator is communicating the closings via social media.

Moore PL was 2 blocks north of the tornado; SOKC PL was 1 mile north of the tornado.

This tornado hit in the middle of the day: they normally don’t hit then.

In the Moment Response: are you going to be in the state of mind to respond quickly, that your staff and users need? Immediate aftermath and long term aftermath. P

Phone services down. Cell service, too. Adri was home, able to get ahold of City of Moore PR person. City Hall in Moore was still there. She assumed the library was there bc city offices are next door.

Contacting staff — monitoring social media search terms. Tracking #okwx — important to track severe weather hashtags. Family of library staff trying to find their staff. Shared, Retweet & Respond, facilitating the conversation.

FEMA and NWS and Red Cross: number one thing people want after a disaster is to get ahold of loved ones. Libraries can help facilitate that. Hurricane Sandy response — libraries were active in this. Must have structure in place to respond as quickly as possible.

Hurricane Katrina response; Galveston;

Challenges in the aftermath of May 20:

Immediate:

  • phone service not reliable
  • electricity failure to library w webserver and email server
  • fiber network went down to Moore (4 days to restore Internet)
  • Library voice lost in the noise?
  • Outside do-gooders — people want to help, even as people were still traumatized in the aftermath.
  • Life still going on (library services still ongoing in other parts of the service area) — how do you reconcile that? Relief mode vs continuing service.

On Going:

  • Power struggle bw AT&T & Cox Communications
  • Small ISP in Rural Areas
  • Enough followers on social media

Google Crisis Maps

Adri couldn’t get down I35 to get to her office in Norman — it was blocked by debris. She worked out of the SOKC branch for awhile, and saw a lot of patrons and their needs after the tornado.

VL Actiosn in the Aftermath of May 20

  • A lot of communication
  • Message from Director in 1/2 day
  • Online giving for staff impacted in 1.5 days
  • Tornado Relief info up in 2 days (wanted to make sure it was good information) — info and terms used sent to Google Crisis, for people who can’t read maps, info in text format
  • Share, Retweet & Respond
  • Tornado Damaged Material process
  • Joplin conversations
  • Disabled ToS for Wifi — people needed to get online to tell family they were okay
  • Power strips — people didn’t use them. AT&T had a lot of stations out in the community already; other businesses anticipated needs as well.
  • Obituaries — had to go through library records of the kids & their parents who were killed in the tornado, and remove their materials checked out, so they didn’t have to worry about them. Adri took the initiative and did it herself. It was hard to do — but the right thing to do. Long-term impact considered (so collection agency didn’t go after these people)
  • Life goes on

Your Work Now is Your Voice Later — before and after photos.

  • Library able to provide before pictures to media via their Flickr account that was licensed creative commons. Its important having the metadata there as people searching.

May 30&31

Library services closed by 4:30pm on May 30 – nothing happened

Cleveland County Libraries closed 5pm May 31

Challenges: power outages; landlines phone services; debts

El Reno Tornado. Lots of debris into service area. Hit north of SOKC branch.

Changes for VL & IT changes since May 2013

In place:

  • Remoting hosting
  • Website – Rackspace
  • EZ Proxy – OCLC
  • ILS – SIrsiDynix
  • Calendar – Evanced
  • SMS Service – Mozio
  • Email: Mircosoft 360
  • AT&T Wifi hotspot backup
  • High end laptops — used as servers if needed
  • Redirect from FB Check-in Pages

Forthcoming: offsite backups of virtual servers; Master Plan for System (meeting with emergency leaders for response on the ground)

What have others done in response?

  • Galveston: Move HVAC/electrical/DMARC from first floor to second floor after a flood in Galveston from a hurricane; blocked entrances so water can’t come in there; infrastructure stuff as well;  also changed to virtual hosting off-site; lost of cell service. Rethinking how to solve faster later on.

Have a plan before the crisis hits: social tech work builds a better foundation during crisis. Facebook algorithm difference, paying for the access– playing with different posting strategies to get page to get the info out there better, instead of paying for it. Twitter adjusting for big events.

Twitter links for major players in the emergency response. Google Crisis — identifying who the major stakeholders are in the area for authoritative information. Cities, Emergency, News, more.

Virtual Services have place in the on-the-ground response. Never can have too many ears to listen to people. Meeting people needs where they’re at.

Life does still go on. Moore has already rebuilt 50 percent of the homes destroyed. Storm shelters going in. Staff did have homes destroyed, and rebuilt. Schools being rebuilt. Memorial project under way.

Know ways in advance to track information for patrons who may lose materials — proactively help them out. Have policies in place to deal with these situations.

Academic libraries: on-campus students vs commuter campuses, during snow storms, and campus closures? How do you make up lost information sessions?

Guide on the side for targeted training virtually

Google Hangouts used for training replacements virtually.

Plan for ways library can help community during these times of disaster.

Audience member says they put in a generator in their server room to help…but not if the infrastructure is down.

Slides

Monday Keynote: Hack Libraries: Platforms? Playgrounds? Prototypes?

David Weinberger @dweinberger

Co-Director Harvard Library Innovation Lab, Harvard University and & Author, Too Big To Know; Everything is Miscellaneous: The Power of the New Digital Disorder, & Co-Author,Cluetrain Manifesto

Notes

* Why hacking now?

Libraries squeezed: cut costs or increase value

Hacking: fresh thinking that finds new opportunities for increasing the value of a system perhaps in unintended ways. (White hat hacking). (vs Exploit hidden weakness of systems for personal gain. (black hat hacking))

Bozo hacking: couch into car…. bungee cord tried to defy law of physics.

Why opportunity now for hacking in libraries?

  1. Networking of everything [not just going digital] (Digital provides access; networking allows interaction)
  2. Opening of Everything: from closed by default to open: Creative Commons/Open Access/Open Source/Open Education –> “there seems to be a consensus that open access is an inevitability” – Stuart Shieber, 2012
  3. Lifecycle Engagement: in old architecture: Author –> Distribution –> Readers; Now, because readers are networked, readers connect to one another across the world; connect directly with the author. Talking with one another in public, and development of ideas, value is in the development of ideas, in public, in the new public of the web. Physical objects typically cut off from those conversations. Now, conversations in public place, online.
  4. New Networked Ecoystem: Google Books, Wikipedia, Amazon instead of Library: How do we get libraries into the game

* Why isn’t every knife a Swiss army knife? Every possible tool. World of utility. Cultural assumptions.

Swiss army knife is a hack — we don’t have replicators: which tools do we hack together? Anticipation…

It’s negative to have too many tools on a Swiss Army knife. Need to decide which tools we really need. #cildc —@LauraSolomon

love @dweinberger mega swiss army knife analogy — A Swiss Army knife is a hack, preparing for what people “might” need. #cildc —@technolibrary

Filtering…reducing number of clicks that it takes for readers to get to materials. Filtering on the web is a filtering forward, not filtering out. We curate.

Anticipate needs for: Collections; cataloging; shelving; space; services. –physical and digital.

Base fields for Tibetan Buddhist Resource Center — metadata, that is Dublin-Core based. Anticipation didn’t have replication_of metadata in existing system.

Put platform underneath library services: one service that the library provides. Portal has open data. Collections; Social; Mashups; Analytics; Recommendations; Games; Browser; Open data usage, items, reviews, notes. With a platform, others can create their own interface on top of it.

Sounds a lot like Bibliocommons 🙂

DPLA platform metadata is open. App Library

Library Cloud at Harvard project

Item; Event; LCC; API’s; MARC holdings; usage links; item IDs.

StackLife project: OPAC alternative will be checking this out for sure!

StackLife catalog: ow.ly/i/59PMb really interesting open source catalog. @dweinberger: “please use and customize” #cildc —@AlexZealand

Point of platform is to mashup do things with it that you want to do.

Library platforms isn’t only digital. Labrary at Harvard. Library Lab at Harvard.

Awesomebox.io return box. lil@law.harvard.edu

Linked Open Data.

  1. Use URIs as names for things
  2. Use HTTP URIs so that peoplce can look up those names
  3. When someone looks up a URIs provide useful info using the standards RDP/SPARQL
  4. Include links to other URIs so that they can discover more things.

Linked open data allows synonymous terms to be linked.

System will get much smarter, much faster, when all this data is linked together.

Linked Data for Libraries: Cornell; Stanfard; Harvard Library Innovation Lab

Graphing Data. The side bar that appears in Google Searches that mashes up data together, basic facts… comes from graphing data. Google’s database of information crawled comes up with this.

Collaboratively libraries graphing data together. Possibilities endless

LIbraries hacking the future: do in public sphere, so world gets more value from it. Enrich existing assets and relationships, and librarian expertise. Community expertise — they notice relationships we haven’t. Infrastructure of knowledge. Allows us to continue infrastructure of knowledge — curation. Every point of view is challenged and should be challenged, even as we believe it. This is what libraries have always done. Providing sources, but showing disagreements among the sources.

We have a connected world, but the connections aren’t being made yet. They need to be made.

To capitalize on relationships, enrich existing assets, and fight the echo chambers, we need libraries curating @dweinberger #cildc —@queequegs

Yellow brick roads are wonderful, but they only take us in one direction…

The Library Experience: Things I Wish I Could Tell My Librarian

Jeff Kober, presenter & author of The Wonderful World of Customer Service at Disney and Lead with Your Customer.

Focus on the Experience

Starbucks experience. The commodity, product, service, experience.

Starbucks is more than just a cup of coffee. It’s an experience.

What is the difference between a library service and a library experience? Making this much more than a bunch of products. We’re in the experience business.

Memorable experience. Be viable to the community. Bring people back again and again and again. Be the literary Starbucks of your community.

How many people have been to Disney amusement parks at least once. One person in the room has been scores of times (inspector guest). Very first time guest (WOW guest). Very time experience: Wow. Disney has built an experience from the moment you walk in the door. Wow. Over and over again.

Inspector guests just are experiencing what they’ve seen over and over again. Yet notices very very tiny little details. Tiny little mosaic tiles.

What are the mosaic tiles in your organization? That create the experience for our customers coming in the door? Why they come into the library? What are those wows? Make every moment count.

What is one of the commonly asked questions at the magic kingdom?

* Bathrooms
* What time is the 3:00 parade?

How many experiences are transactions and how many are interactions? The opportunity in the question “What time is the 3:00 parade”, is the interaction, not the transaction “it’s at 3pm”. The interaction, talking about a good location to watch the parade, and where are you from, and interacting with them. People remember the interactions, not the transactions.

Are we more than our collections? Heck yes! Librarians offer an experience — an interaction, not just transactions (checking in and out books).

Ladies and gentlemen serving ladies and gentlemen.

Your job is not to be “title/position.” It is to create happiness, at Disney. “We create happiness.” What does this look like? Go out of your way to make people’s experiences the best. Ever. Go above and beyond.

It’s not about the books-it’s much bigger. It’s about the experience in our libraries. “We inspire discovery” –Hays Public Library

Hays Public Library: safety, courtesy, presentation, education, efficiency

Treat Patrons Like VIPs

Styles: Analytical; Driving; Amiable; Expressive.

Analytical: Logical; Thorough; Serious; Systematic; Prudent

Driving: Independent; Candid; Decisive; Pragmatic; Efficient

Amiable: Cooperative; Supportive; Diplomatic; Patient; Loyal

Expressive: Outgoing, Enthusiastic; Persuasive; Fun-Loving; Spontaneous (also critics)

What is a VIP? (Common Very Important Person) But actually, Very Individual Person.

Our job is to meet the individual needs of what people need. G

Golden Rule: Do unto others as you would want to have done unto yourself

What is the platinum rule? Do unto others as they would want to have done unto themselves

Customer service is not just about being nice. Understand need of individual. Provide what they would never expect–but need.

Smile, Darn Ya Smile

  • Why Smile?
  • Makes us more attractive
  • Provides us greater attention
  • Boosts our immune system & overall health
  • Takes less muscles than frowning
  • Releases endorphins that act as natural painkillers
  • Makes us look younger
  • Becomes contagious

S Serve – About Service. Not Serve Us. About Giving
M Mirror – How you look is a reflection of how everyone else looks. If you’re not smiling who is.
I “I Choose” At the end of the day, we have bad moments. It’s hard. Hominy hard. Things get tough. When we go into the library, we choose what we want to be and how to respond. Do not choose to be a victim. Choose to love it.
L Lighten Up — It’s a book.
E Engage

Smile Darn Ya Smile was written in the great depression. Recording & Lyrics

Thank You For Changing My Life

As Jeff Kober was flipping through National Geographics as a kid in his school library during his lunch hour, he stumbled upon an issue that described the Magic Worlds of Walt Disney. He was fascinated. He looked at it again and again and again. He went to the librarian and asked if he could keep the magazine, and she said yes. He still has it.

Possibilities were endless and life was magical.

Open Library and Open Libraries: Information for ALL the people

Jessamyn West

I missed the beginning of this but here’s her full slidedeck. 

Examples of current issues in Open Access/Copyright/Fair use

Web tools to make you look cool

Cynthia Dudenhoffer on Twitter
Cynthia’s Handout
Cynthia’s Slides

Web 2.0 tools: multi-platform; free; actually useful; app v cloud; phone v phone; download v cloud.

Great advice for the tools: don’t wedge tools into your life — only use what works for you and your workflow and interests.

Continue reading “Web tools to make you look cool”