Mobile Strategies Best Practices

Tony Medrano, President & Megan Vizzini, VP of Sales, Boopsie

People Spend Most Time on Mobile Devices: 2010, 1/2 hr/day, 2015, 2.8 hrs/day

90% of users’ mobile device time spent “in apps”: native apps vs mobile websites.

  • Using whatever works better on the situation at hand.
  • Apps can be configured to meet needs; website harder.
  • Apps are targeted toward specific purpose (quick)

Are apps a trend, monthly usage? — large growth Continue reading

Writing for the Web

David Lee King, Digital Services Director, Topeka & Shawnee Co PL (TSCPL), davidleeking

Not just writing — visual web; content: images, video & words; you’re paid to write, if it’s part of your job. Responsibility.

“so let’s improve our words.”

The Problems

  1. We’re not writers, like journalists are. (not market-driven writers. Librarians like explaining, details, numbered lists. Trained to write more formally, academic writing style. Narrative format.
  2. 8 seconds to grab a reader’s attention (2013 attention span study)

Continue reading

Inspiration Architecture: The future of libraries

Peter Morville, @morville, Slides — including book titles (I want to build a book list of all of his recommendations!)

Books: Info Architecture; Ambient Finadability; Search Patterns; Intertwingled (everything is connected; from code to culture)

Intertwingled has five chapters: Nature; Categories; Connections; Culture; Limits

Peter worked on an evaluation of Library of Congress’ web presence. Very complex. Report written up; brutally honest. Compared to Winchester Mystery House: Fragmentation & Findability; report embargoed. Too sensitive.  Trickled up gradually to ex committee & brought back in, and changes made in the web presence. Didn’t go as far as he wanted to. Continue reading

Libraries and the New Education Ecosystem

Lee Rainie, Director, Internet, Science, Technology Research, Pew Research Center
@lrainie @pewinternet @pewresearch

“any day spent with librarians is a better day”

FactTank, News in the Numbers

Pew doesn’t take positions on what it researches. Enthusiastic about the audience, not here to prove a point.

What we know: our previous findings, Continue reading