David Lee King, Digital Services Director, Topeka & Shawnee Co PL (TSCPL), davidleeking
Not just writing — visual web; content: images, video & words; you’re paid to write, if it’s part of your job. Responsibility.
“so let’s improve our words.”
The Problems
- We’re not writers, like journalists are. (not market-driven writers. Librarians like explaining, details, numbered lists. Trained to write more formally, academic writing style. Narrative format.
- 8 seconds to grab a reader’s attention (2013 attention span study)